How Hitting The Gym Became The New Night Out

“Millennials and Generation Z are growing up in a world where healthy living is at the forefront of their minds,” says Alex Nicholl, managing director and trainer at BXR. “They no longer want to be spending their evenings drinking and weekends nursing a hangover. Their priorities are different, and they’re more willing to spend their income on gym classes that make them feel good, than on drinking, which has the opposite effect.”


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