The goal is to recruit 150,000 people who will be randomly assigned into one of two buckets. Either they’ll be navigated iPhone app, called Heartline, which provides health education and tips. Or they’ll be given the Apple Watch, either as a loaner device or at a heavily subsidized price of $49 plus tax. That’s a heavy discount from the $399 Apple Watch Series 5, and both companies are contributing to offer the discount. Participants can also receive cash rewards for meeting goals in the app.
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