Changing Behaviour

behavior change

“To understand the behavior of all these key stakeholders, we need to do much more than just ask people what they will do or intend to do and what they think about it,”

Companies needed to understand how powerful default behaviors were, Hammond suggested, why people do “what they have always done” when they have a health problem – go and see the doctor, for example – and what rewards maintain these default behaviors.

Published by tinalouise

Where are we going next? 🛫😄

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